we take a full-funnel approach across Meta, Google, LinkedIn, Reddit, and HubSpot.
For B2B, we’re focused not just top-of-funnel leads and frankly beyond where most agencies stop: The MQL or SQL. We care about generating NEW CLIENTS. This honest approach requires an agency partner that does more than drive leads. It’s about understanding the sales cycle, the call center or sales center environment, the dialer and CRM you’re working with.
We can go far beyond clicks and leads and help your company optimize reporting, activity, and efficiency in your call center operations and down-funnel lead nurturing efforts.
B2B is the major league of digital marketing difficulty; the very definition of the need for a holistic partner that doesn’t draw the line between marketing and sales. And because our CEO wrote the book on it, Syngery Plus is ready to aggressively meet this challenge.
Specific to our approach, starting with the lead generation efforts on Google and Bing, we structure search campaigns around pain-point keywords (e.g., “CRM implementation problems and solutions”) and competitor terms, then align each ad group to a tailored landing page.
These pages often personalized by your company’s specific capability and “Why You” call to action in this industry, using dynamic text replacement to align with these keywords, which increases conversion dramatically.
LinkedIn is our primary ABM engine, where we target by firmographics (industry, size, revenue) and layer in CRM-based account lists.
We then run content formats that match buyer behavior: document ads for whitepapers, conversation ads for demos, and lead gen forms with hidden fields that enrich directly into Salesforce or HubSpot.
Importantly, we pass opportunity-stage data back into LinkedIn so campaigns can optimize not for clicks, but for closed-won revenue.
Regardless of your company’s budget, it’s essential that your agency understands the CRM you’re working with and understands the critical need to treat your customer source of truth as a vital part of the advertising ecosystem.
We’re a native Hubspot company, but have resources to work far beyond the easy-API world if your company needs assistance in connecting/optimizing/fixing your reporting in more custom or industry-specific CRMs.
Campaign types
Targeting
Optimization & measurement
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