we take a full-funnel approach across Meta, Google, and Reddit
For consumer-facing lead generation or businesses offering higher price-point/longer decision-cycle purchases, our campaigns are built on the marriage of intent and experience.
With Meta, we use native lead forms when speed is critical, but for quality, we prefer conversion-optimized campaigns tied directly to CRM events like SQLs or purchases. We also build remarketing journeys that nurture leads through sequential messaging—moving from education to proof to offer. On YouTube and programmatic video, we run sequenced storytelling campaigns, showing prospects a short educational video, then retargeting them with testimonials, and finally presenting the offer once they’ve engaged.
On Google Search, we build highly structured campaigns where ad groups map directly to specific intent themes, and then send that traffic to landing pages where the headline, hero image, and CTA perfectly echo the ad copy. That “message match” dramatically improves conversion rates because the user sees continuity from query to form fill.
Beyond Meta, depending on B2C product, there are also good MQL/SQL opportunities at a lower scale but attractive costs on more niche platforms such as Reddit, where Synergy has a dedicated account team to support our efforts and your goals.
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